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Blogs are Stickier Than Social Networks

Author: J. Angelo Racoma Category: Commentary Tags: Blogs, social media, writing

Monday
Aug 6, 2012

I had a walk back through memory lane. This revisiting was mostly of my old posts — circa 2008 and 2009. It’s quite interesting how much one evolves in a span of three years, in terms of writing. Back then, I managed the Blog Herald and Performancing, and I offered writing- and blogging-related tips and advice.

By: Tamara Smith

As  I write for a living, I find my three-year old articles to still be very much applicable to my profession. Even as I mostly write news reportage and enterprise-related editorials these days, one can perhaps still find underlying hints of the same writing style in my output. But what’s more important here is that I get to learn more about myself in looking back.

Back then, people still had time to read tips and advice on writing. Today, I think the online community has an increasingly declining attention span. Discussions have moved to microblogging services and social networks.

These discussions are not as sticky as articles, though. For instance, you can only go so far back in your Twitter timeline. Facebook discussions are the same, although it’s more straightforward to check out a posted article than a Facebook discussion.

Most great sites today use a combination of both: posting the main article on their blog or CMS and using a social-aware commenting plugin. As such, you can post your comment as your Facebook or Twitter profile. This simplifies the login process and helps reduce spam.

I still believe that these are just media, and the more important thing that drives value are content and engagement. Reading my old posts has been fun, though. I feel like I’m rediscovering myself.

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About

I am a technology journalist, editor and blogger with a passion for emerging standards and communications channels. I have managed and written for a variety of publications in technology, enterprise, social media and business niches.

I am currently involved in the Philippine tech startup scene, and I am actively looking for connections, success stories, pitches and leads.

Prior to venturing into online publishing, I also served the public sector as an economist, after which I ventured into IT as a brand manager and application developer. I have also done freelance work as a social media strategist, columnist and speaker.

I cover startups for e27.sg, Android and Google at Android Authority, the APAC tech scene for Tech Wire Asia, and enterprise news at CMSWire.

You can use the contact form to get in touch with me directly. Or you can follow me on Twitter: @jangelo.

Racoma.net is a re-launch effort started in late 2008. Blog posts from 2004 onwards are archived at racoma.com.ph, where I still actively write about technology and related topics.

Racoma.net is a member of the 9rules network.

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